The Story About CitiBanamex

However, CitiBanamex has realized that many of these amazing NGOs lack the communication skills that allow them to promote their causes, attract more support and communicate their results in a creative, powerful and effective way.

For this reason, CitiBanamex is partnering with Zamia Media to train leaders, employees and volunteers of NGOs in how to strengthen their communication and marketing capacities to allow these different organizations to make their causes more visible.

The Outcomes

After three months, NGOs will understand the myths holding them back. They will learn the key aspects of communication, create a communication strategy, and learn, produce, and distribute a high-quality video.
In February 2022, we started the program. The response has been excellent with over 60 organizations and NGOs keen to learn and practice these skills that truly make a difference in their daily work.